2018 PRE-CONFERENCE CLASSES
Please note: Both of the pre-Conference classes have met their required minimum and will be holding. If you are registering for either of these classes, you can go ahead and make your travel arrangements.
Taking Your Print Speak Email Campaigns to the Next Level
Wednesday, August 1, 8:00 a.m. – 12:00 p.m.
$89 Per Person
Facilitators: Richard Baker and Mike Price
Print Speak is a powerful email marketing tool. While running templated email campaigns is fairly simple and straightforward, you can customize your campaigns and become quite sophisticated. This is not as straightforward.
In this half-day workshop training session, you will learn how to customize campaigns so that you are saying the right things to the right people. Creating and managing these interactions can be exciting, and getting the details right is critical.
You will also learn the crucial skill of understanding data and practicing good data hygiene in your campaigns. This will increase your campaign effectiveness and protect your credibility. Finally, you will learn how to test, measure and refine your campaigns to help you drive even more inquiries and sales.
Simple Strategies to Boost Your Web Presence
Wednesday, August 1, 1:00 p.m. – 5:00 p.m.
$89 Per Person
Facilitators: David Mumma and DeVaughn Simper
Do you ever feel like Horton, in “Horton Hears a Who?” “We are here! We are here!” You yell but your voice is too faint for the search engines to hear. You can break through by doing a handful of things that will ensure the search engines are hearing and seeing you.
This half-day, hands-on session will teach you what those things are and how to do them. Specifically, you will learn how to research keywords and know which key words to focus on. You will understand which localized content will have the biggest payoff and how to add that content to your site, and you will learn how, when, and what to blog on to drive traffic to your site. You will also be taught the value of linking and using key words to expand the value and reach of your site. Finally, you will learn how to share and promote your content to establish your value and draw people to your site.